Im Rahmen der GDC 2010 hat AMD seine Marketingkampagne "AMD Gaming Evolved" gestartet.
AMD Gaming Evolved darf als Gegenstück zu NVIDIAs The Way It's Meant to Be Played-Programm betrachtet werden und richtet sich demnach an Spieleentwickler.
Dazu gibt es von AMD auch ein paar Prinzipien. Die "AMD's Gamers' Manifesto" beinhalten vier Eckpfeiler:
Driving innovation: Innovation is aligned with the needs and wants of the gaming community.
Industry standards: We will participate in the development of standards and wherever possible act quickly to move our innovations into industry standards with the goal of creating a robust, common gaming platform.
Supporting PC game developers and the PC gaming industry: We provide the technical and business support game developers need to help the PC gaming industry thrive.
Putting gamers first: At the heart of all of our efforts is the mandate to make gamers’ experiences better - those with AMD hardware in their system, or not, deserve the best gaming experience possible.
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